Bringing Your Home to Market | Ivaylo Stoyanov, Sales Representative

What to expect from your marketing

Every home I list gets its own website, built to pull more eyes onto the property. Take a look at what that means in practice.

See recent sales

How it works

The selling process

This is how I work, stage by stage, for every home I list.

First, after the walkthrough

Pricing

The key to success

I price from the recent sales and listings that actually competed with a home like yours, adjusted for how each one differs, and you see the full analysis. Then we choose a pricing strategy together (how pricing works).
Then

Preparation

Setting the stage

We set the timeline and get the paperwork done. Then we declutter and stage the rooms buyers decide in, and a pre-listing inspection finds anything a buyer’s inspector would.
Before launch, then the first three weeks

Marketing

Creating demand

Before it is public, the home goes privately to the agents and buyers we already work with, and to agents whose buyers are searching for a home like yours (how that works). Then it launches on MLS with professional photography, video and a walk-through tour, backed by paid and targeted advertising.

01

Price

The price starts from the homes a buyer will compare yours to, not from an average for the area.

The homes that competed

I start from the sales and listings a buyer for your home would also have looked at: the same part of the neighbourhood, a similar size, age and style, and the same stretch of the market. An area average mixes in homes that buyer would never have considered, so I don’t price from one.

Adjusted both ways

No comparable is the same as your home. Each one is adjusted for the real differences: lot, layout, condition, updates, parking, the street it’s on. Where theirs is better, the adjustment comes off. Where yours is better, it goes on.

Three ways to set the price

There are three ways to set the asking price against market value. Each does something different, and we choose one on purpose, for your home, your timing and the market that month.

Asking price against market value

Above market value Leaves room to negotiate, and is aimed at a specific buyer.
At market value In line with the market, for steady interest and strong offers.
Below market value Invites more buyers at once, to draw competing offers.

The whole analysis, not just the number

You get the full comparative market analysis: every comparable, every adjustment, and how they add up to the price.

02

Prepare

Buyers form their first impression from the first photograph. Everything here is aimed at that moment.

Drag the handle to see the difference. These are real rooms from our listings, before and after.

Staging included

Staging is part of the listing. We bring in the furniture and style the rooms that matter most to buyers, then remove it after closing.

Preferred trades

Paint, small repairs, light fixtures. People we use every week, at our rates.

One room at a time

The budget goes where a photograph carries it. The rooms buyers decide in come first.

The walkthrough

What I look at before we list

I walk every home through the same list, and ask the same question of each item: will a buyer pay more for this being fixed than it costs to fix?

Roof

Moves the number
Active leaks, visible damage, or an age a home inspector will flag. Buyers and their inspectors price these in, usually for more than the repair costs.

Does not
A sound roof with years left in it. Replacing one early rarely comes back in the price.
Kitchen

Moves the number
A kitchen that is clean, bright and fully working. Small fixes count here: a dripping tap, loose hardware, a light that is out.

Does not
A renovation. Buyers do not pay back finishes they did not choose.
Floors

Moves the number
Damaged or badly worn areas in the main rooms, and carpet that shows its age in photographs.

Does not
Replacing sound flooring throughout the house.
Paint

Moves the number
Touch-ups on marked walls and trim, and neutral paint where colours are strong enough to distract.

Does not
Repainting rooms that are already in good condition.
Landscaping

Moves the number
A tidy front: cut lawn, edged beds, a clear walkway. It is the first photograph and the first thing every buyer sees.

Does not
New landscaping projects, or planting that has not had time to grow in.
Decluttering

Moves the number
Almost every home. It costs nothing and changes every photograph.

Does not
Nothing. There is no version of this that does not help.

The rule I apply

Fix what a buyer would use to negotiate the price down, when the repair costs less than the discount they would ask for. Leave what a buyer would change anyway.

03

Capture

Our own photographers and videographers. Twilight exteriors, wide interiors, drone. Never a phone and never a wide-angle trick that makes a room a disappointment in person.

A lake view from a stone terrace over a formal garden — 01The viewFramed from the terrace, the way a buyer first sees it.

A traditional kitchen with a carved range hood — 02KitchenStraight verticals and the room’s own light.

A marble front hall with a dark wood door — 03EntranceThe first room every buyer walks into.

A modern kitchen with a walnut island — 04KitchenShot from standing height, where a buyer would stand.

04

How I find your buyer

Part one

The exclusive period

Before a home ever hits the public market, I go to work. Depending on how long the property takes to prepare, this period can run a week or several months. It is never dormant time. I am advertising, finding buyers, and sometimes selling the home before it ever reaches MLS.

Through BrokerBay, the listing is put in front of the agents who are actively working this market, before the public sees it. Their buyers hear about your home first.

Part two

On the market

Once the home launches, the exposure goes wide, all at once. The first three weeks carry the most buyer attention, so nothing is held back.

Live on MLS and REALTOR.ca, and syndicated to the portals and search engines buyers actually use.

05

Reach

robbionicolle.com, our team’s site, in an average month.

16K

page visits a month on robbionicolle.com

7.8K

homepage views a month

3.3K

listing views a month

5.7K

unique users a month

250+

Homes sold a year by the Robbio Nicolle team, 2025

2.64

Homes a year, average agent

Our brokerage, Real, completed its acquisition of RE/MAX in August 2026, forming Real RE/MAX Group: more than 180,000 agents across over 120 countries. Your listing goes into that network.

06

Report

Every week, in writing. What I showed, who came, what they said, and what I think it means for the price. No guessing where you stand.

24/7Reachable when something needs an answer, not only in office hours.

Your home

Where would you like to start?

What is your home worth? Contact Ivaylo