Real Broker Ontario Ltd., Brokerage
Ivaylo Stoyanov Sales Representative
Selling

Bringing your home to market

Our work

What to expect from your marketing

Every home gets its own website, built to pull more eyes onto the property. Take a look at what that means in practice.

See our work
How it works

The selling process

How a home goes to market, stage by stage.

  1. First, after the walkthrough

    Pricing

    The key to success

    The price starts from the recent sales and listings that actually competed with a home like yours, adjusted for how each one differs, and you see the full analysis. Then we choose a pricing strategy together (how pricing works).

  2. Then

    Preparation

    Setting the stage

    Next come the timeline and the paperwork. Then the rooms buyers decide in are decluttered and staged, and a pre-listing inspection finds anything a buyer’s inspector would.

  3. Before launch, then the first three weeks

    Marketing

    Creating demand

    Before it is public, the home goes privately to the agents and buyers we already work with, and to agents whose buyers are searching for a home like yours (how that works). Then it launches on MLS with professional photography, video and a walk-through tour, backed by paid and targeted advertising.

01

Price

The price starts from the homes a buyer will compare yours to, not from an average for the area.

Each comparable is adjusted for the real differences, and you get the full analysis behind the number.

Three ways to set the price

Asking price compared to market value, against the share of potential buyers who will look at the property: 15% above market value, 10% of buyers; 10% above, 30%; at market value, 60%; 10% below, 70%; 15% below, 90%.+15%10%+10%30%MARKETVALUE60%−10%70%−15%90%

02

Prepare

Buyers form their first impression from the first photograph. Everything here is aimed at that moment.

Sample 1, staged
Sample 1, before staging

Drag to compare. Real rooms from our listings, before and after staging.

01 / 05

Staging included

Staging is part of the listing. The furniture comes in, the rooms that matter most to buyers are styled, and it all goes out after closing.

Preferred trades

Paint, small repairs, light fixtures. Trusted trades, at preferred rates.

One room at a time

The budget goes where a photograph carries it. The rooms buyers decide in come first.

The walkthrough

Before the home goes on the market

Every home goes through the same list, and the same question of each item: will a buyer pay more for this being fixed than it costs to fix?

  • Curb appeal
    Moves the number

    The front door, house numbers, exterior lights, the garage door, a clear walkway, a cut lawn and edged beds. It is the first photograph and the first thing every buyer sees.

    Does not

    New landscaping projects, or planting that has not had time to grow in.

  • Roof
    Moves the number

    Active leaks, visible damage, or an age a home inspector will flag. Buyers and their inspectors price these in, usually for more than the repair costs.

    Does not

    A sound roof with years left in it. Replacing one early rarely comes back in the price.

  • Windows & doors
    Moves the number

    Fogged double panes, rot in sills or frames, and doors that stick or do not latch. An inspector writes each one up, and buyers deduct more than the repair costs.

    Does not

    Replacing sound windows early. Buyers do not pay back new windows that were not failing.

  • Kitchen
    Moves the number

    A kitchen that is clean, bright and fully working. Small fixes count here: a dripping tap, loose hardware, a light that is out.

    Does not

    A renovation. Buyers do not pay back finishes they did not choose.

  • Bathrooms
    Moves the number

    Fresh caulking and grout, a running toilet or dripping tap fixed, a dated light or mirror replaced, and everything spotless. Small fixes here change the photographs.

    Does not

    A full renovation. As with a kitchen, buyers do not pay back finishes they did not choose.

  • Floors
    Moves the number

    Damaged or badly worn areas in the main rooms, and carpet that shows its age in photographs.

    Does not

    Replacing sound flooring throughout the house.

  • Paint
    Moves the number

    Touch-ups on marked walls and trim, and neutral paint where colours are strong enough to distract.

    Does not

    Repainting rooms that are already in good condition.

  • Lighting
    Moves the number

    Every bulb working, one colour of light throughout, and dark rooms brought up. It is the cheapest fix on the list, and it makes rooms feel bigger in person and in photographs.

    Does not

    New designer fixtures throughout the house.

  • Basement & water
    Moves the number

    Any sign of water: a damp smell, stains, white mineral deposits on the walls. Downspouts that drain away from the house, and ground that slopes away from the foundation. Water is the defect buyers fear most, and they price it that way.

    Does not

    Finishing an unfinished basement just to sell.

  • Mechanicals
    Moves the number

    The furnace, air conditioner, water heater and electrical panel, with their ages and service records ready. Whether equipment is owned or rented comes up in every offer, and some older wiring affects insurance.

    Does not

    Replacing equipment that works and has been maintained. A service record answers most of a buyer’s questions.

  • Decluttering & storage
    Moves the number

    Almost every home. Half-empty closets, a clear pantry and a usable garage show a buyer there is room for their things. It costs nothing and changes every photograph.

    Does not

    Nothing. There is no version of this that does not help.

  • Cleanliness & smell
    Moves the number

    A deep clean, and removing the sources of smells: pets, smoke, cooking, damp. Buyers cannot unsmell a house, and it colours everything else they see.

    Does not

    Scented candles and air fresheners. Buyers read them as covering something up.

The rule

Fix what a buyer would use to negotiate the price down, when the repair costs less than the discount they would ask for. Leave what a buyer would change anyway.

03

Capture

Full-time, in-house photographers and videographers.

Interiors Twilight Drone Video Walk-through tours

A brick house at dusk with its driveway and trees lit
An aerial view of a lakefront estate and its gardens
A white kitchen with a backlit onyx island
A lit pool and the back of a house at dusk
A double-height great room with a glass staircase
A stone house with a slate roof and a fountain at twilight
A drone view over a pool, gardens and a sport court
A lit basement bar with red stools and three screens
A double staircase rising from a stone-floored hall
A pool with a stone fountain wall and outdoor lounge
A family room with a coffered ceiling and a linear fireplace
The front of a modern house with twin gables
A covered stone loggia looking out over the lake

01 / 13

04

Where the buyer comes from

Part one

The exclusive period

Before a home ever hits the public market, the work has already started. Depending on how long the property takes to prepare, this period can run a week or several months. It is never dormant time: the home is being advertised, buyers are being found, and sometimes it sells before it ever reaches MLS.

  1. BrokerBay under Real, with listing details blurred

    Through BrokerBay, the listing is put in front of the agents who are actively working this market, before the public sees it. Their buyers hear about your home first.

Part two

On the market

Once the home launches, the exposure goes wide, all at once. The first three weeks carry the most buyer attention, so nothing is held back.

  1. The listing syndicated from MLS to the portals

    Live on MLS and REALTOR.ca, and syndicated to the portals and search engines buyers actually use.

05

Reach

robbionicolle.com, our team’s site, in an average month.

16K

page visits a month on robbionicolle.com

7.8K

homepage views a month

3.3K

listing views a month

5.7K

unique users a month

250+

Homes sold a year by the Robbio Nicolle team, 2025

2.64

Homes a year, average agent

The network

Our brokerage, Real, completed its acquisition of RE/MAX in August 2026, forming Real REMAX Group. Your listing goes into that network.

180,000+

agents

120+

countries and territories

06

Report

Every week, in writing: who came, what they said, and what it means for the price. No guessing where you stand.

Sample report

Week 2 · Friday update

At a glance

Days on market
10
Showings booked
20
Showings completed
20

Realtor.ca

Views
1,000
Photo views
5,000
Saved
50
Inquiries
10

Paid advertising

Reach
10,000
Clicks
500
Leads
10

Showing feedback

  • “Buyers loved the kitchen. Comparing it with one other home nearby.”
  • “Price feels right for the street. Booking a second visit.”

This week’s update

Two second visits this week, and both buyers are comparing us with the same listing nearby. Ours shows better. My advice is to hold the price and review again next Friday.

Ivaylo

Sample report. Figures are illustrative, not from a real listing.

24/7Reachable when something needs an answer, not only in office hours.

Every Friday you get the week in writing: the numbers, what buyers said, and what to do next.

Your home

Where would you like to start?

What is your home worth? Contact Ivaylo